Australians streamed 24 billion minutes of premium on-line video within the first eight months of the 12 months, a brand new report has discovered.
In response to Media Companions Asia, premium video streaming captured 35% of complete on-line video streaming between January-August 2022.
SVOD platforms drove 70% of premium video streaming, with BVODs taking 30%. Of that SVOD complete, Netflix made up 50%, whereas Disney+ was in second at 16%, adopted by Foxtel OTT (14%), Prime Video (9%) and Stan (8%).
YouTube nonetheless remained the dominant drive throughout all video streaming, with 58% of all on-line video consumption.
However whereas Netflix accounted for half of the time Australia spent streaming SVOD content material, the full subscriber numbers are extra unfold out. SVOD subscriptions in Australia reached 22.1 million on the finish of August, up from 19.4 million in Q3 2021. Netflix accounted for 30% of the full, with Disney+ and Prime Video each at 17%. Native gamers Foxtel and Stan had 12% and 11% of the SVOD market share respectively.
MPA Government Director Vivek Couto mentioned: “Because the Australian SVOD market matures, platforms are more and more targeted on monetisation. Netflix, Binge, Kayo and Stan have all raised costs over the previous 12 months and lower-cost, ad-supported tiers are anticipated from Netflix, Disney+ and doubtlessly Amazon as platforms look to unlock new income streams.
“Competitors for first-window English dramas is excessive as main studios Disney and Paramount have ceased or restricted licensing, putting strain on native GE platforms Stan and Binge to safe widespread dramas, whereas Stan and Foxtel’s Kayo proceed to leverage key sports activities to drive ARPUs.”